If you are a business with a blog, I suggest you call your blog blog. Do you prefer more professional-sounding name for your blog? If so, name it insights or news. Perhaps, if you in a creative industry, you can call it something clever. But, be warned. You risk confusing your website reader by giving your blog a mystifying name.
I’ve been writing blogs on behalf of businesses for nearly seven years. And I’m noticing that many clients don’t want to call their blog a blog.
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